An interactive, abstract paper promotional item for the launch of four specialty papers for
Italian paper company, “BJ Ball Papers”.
Italian paper company, “BJ Ball Papers”.
Marrying sophisticated, stylish paper with a confronting physical action, in order to
“experience” the new collection.
The visual sensation of touching, hearing and seeing the paper being reshaped as the audience physically unfolds, rips, cuts and eventually burns through each layer.
